Conversation Film Mashup Mobile 
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. It shows the power of mashup. Ad clicks on videos?
Techipedia: Tamar Weinberg
JULY 8, 2008
The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.
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