Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
Conversions. If you want to take it one step further, you will then go on to look at the bounce and conversion rates but we will come to that later. Reach is a bit like the CPI (cost per impression) metric. Great content sparks conversation. Engagement. Impressions. Ah, my least favorite measurement… impressions.
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