Content management systems Cost CPC ROI 
Sprout Social
JULY 26, 2019
They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. ROI – Return on investment.
Hootsuite
JANUARY 13, 2021
ROI: Return On Investment. ROI measures how much profit is delivered for given corporate initiatives. ROI is one of the most common ways businesses assess the success of campaigns and ventures. Resource: Learn how to track and improve your social media ROI. CMS: Content Management System.
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