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What is a customer journey map and how to make your own [examples included]

Sprout Social

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. This enable you to make better decisions and improve customer experiences.

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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Whether your traffic comes from mobile or desktop. See what content works best with each social media platform. See how many sales conversions your business gets from social media.

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