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Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

This can be very handy for competitor research, or for finding potential influencers and thought leaders in your niche. These are great for embedding. Those relevant to you will vary, but Forrester , comScore , and the Pew Research Center are great places to start. Type related:[yoursite].com. Company social profiles.

Research 111
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 ” And 37% of buyers have consumed b2b content using a mobile device.