Audiences or communities? Defining the new social media landscape
Sprout Social
AUGUST 2, 2022
But let’s say you joined later, during the rise of the influencer. If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. Community-based platforms are the same way.
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