Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

Techipedia: Tamar Weinberg

JULY 8, 2008

Many agreed that social media is about community-building, passion, and enthusiasm. Online community managers are a slightly different breed than social PR folks, or bloggers, or people who are devoted to social news or folks who are widget and mashup fiends. Specialties in social media work are already developing.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 14, 2009

There’s some good stuff there that I’m not highlighting here (including two on FriendFeed, which is a great content discovery and community building tool which simply doesn’t get much love). Of course, if you don’t mind reading the other posts I’ve written, by all means, go ahead. The post she included [.]

SEO 162

SEO Social Media Marketing Reputation 162