General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community
Convince & Convert
AUGUST 8, 2013
The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. What’s unique about this community is that it’s inspirational, versus highly branded. There are even posts dedicated to wacky mascot images and DIY projects to make with a cereal box.
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