Australia Toyota Yaris social media campaign Downfall
Laurel Papworth
NOVEMBER 7, 2009
And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. One Green Bean has a werewolf in a Yaris – you can register on Facebook or Twitter and use GPS to flag him down and get a lift to a Halloween party.
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