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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done.

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Election 2.0 – List of social media election sites to watch.

Laurel Papworth

And how useful is the site to online community members. The ABC has done a hybrid site – not really a community conversation build but aggregating information from multiple communities. If your camera takes a GPS position (and a lot do) a map will also be displayed for the location of the brochure.

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