Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results
Direct Marketing Observations
JANUARY 19, 2010
Request For Information (RFI) or Request For Qualifications (RFQ): Some will say this step is not necessary or that it drags out the entire process too long. From the RFI, you can eliminate roughly half of the prospective vendors on you list. This will elicit consistent responses by which to evaluate and rank the responses.
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