Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy. According to a study by Maritz, 85% of consumers have never had a response, for either a positive or negative comment, from any brand on social media.
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