Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side. Engagement measures the amount of likes, shares, tags and comments that your channel receives. Perhaps they scrolled right on by. Engagement.
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