Direct Marketing Observations

AUGUST 9, 2010

I was collaborative but assumptive. I still have to get them to a level where they understand the thinking, the tools and the platforms that revolve around social media-but the lesson this time, the learning, it was all on my part. Their level of understanding and comprehension was not mine. I failed as a consultant. The good news?

Collaboration 170

Collaboration Social Media Disqus Consultant 170

Direct Marketing Observations

SEPTEMBER 29, 2015

Could you collaborate across all departments and disciplines to identify and implement social training needs? Do you know how to monitor trends in any industry and collaborate with upper management to ensure preparation for potential changes within a market segment? Technology and tool wise, you need to know what’s out there.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JUNE 23, 2011

We are asking you to collaborate. Of empowering employees with social tools. The fear is always there with anything new. Social is no exception. We are asking people to communicate. We are wanting the B personalities to share. Of course some would say well social isn’t new anymore. Scared to death of socia l. Of becoming social.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JULY 6, 2010

Let’s short list 11 high level social media solutions and tools right now. Collaboration? Maybe, maybe not. What is going to give them the biggest return, the biggest impact? You can only choose one. A Ning Like community or Forum solution. Social Bookmarking. Podcasting. Social Monitoring. To have conversations? To sell stuff?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

MAY 10, 2011

Does any amount of internal collaborative software or initiatives bolster the morale of a disenfranchised employee? We’re asking the backbone of our organizations to utilize social networks and tools to engage the customer and give the customer a voice but in the same breath we may be taking it away from our employees.

Badge 171

Badge Social Networking Foursquare Organization 171