Social Pros 24 – Shawn Morton, JPMorgan Chase
Convince & Convert
JULY 13, 2012
I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. Jay : Would you say then that to Eric’s construct earlier, that you are engaging more in defensive social as opposed to offensive social? Shawn : I think we do a mix. Eric : Sure.
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