Cause marketing Communities Conversation Curation 
Diva Marketing Blog
JULY 26, 2012
Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Pin to help your fans “create” not curate their boards. Take your community “behind the scenes” of your company e.g. a day in the life of ….
Convince & Convert
JULY 13, 2012
He and I had a couple of good conversations with DJ Waldow and Evan Hamilton while you were away. It is about real timeliness and curating content in a feed. Our first step there was, I would say it was a safe step, cause marketing. And our friend Jim Kukral at digitalbooklaunch.com , who pitch hits when I am away.
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