Cause marketing Communities Compete Survey 
Hootsuite
MAY 10, 2021
Direct consumer feedback through polls and surveys is one way to source—save for naming contests, which have given us a boat called Boaty McBoatface and a humpback whale dubbed Mister Splashy Pants. Athleta community! Build brand communities. While brand communities have existed long before social media.
Waxing UnLyrical
OCTOBER 25, 2010
In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Thousands of women compete in fun costumes and celebration. Turns out October is, among many other things, Domestic Violence Awareness Month. I say “among many other things,&# because October can be associated with so many other colors.
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