How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
The Realtime Report
NOVEMBER 27, 2012
The company used its customer newsletter and social media to promote the event. “Betabrand is perfect because we have such an open, experimental approach to branding,” says Lindland. ”Compensation: pants.” ” A total of 20 hackers showed up. The mission? Your Brand is a Platform.
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