Micromarketing: Relationship Marketing Through Advocacy
Adam Cohen
SEPTEMBER 28, 2010
The first notion that came to mind frankly was breaking out a shoebox, some construction paper and scissors so I could start building my diorama. Many are already pointing to Old Spice as a prime example – but the campaign was a Super Bowl ad (does it get any more “paid media” than that?) Post this to Posterous. I’m not so sure.
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