Australia Toyota Yaris social media campaign Downfall
Laurel Papworth
NOVEMBER 7, 2009
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. B&T Oct 20 ).
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