Lessons to learn from Blekko and T-Shirt marketing
The Way of the Web
APRIL 7, 2011
Put that at a CPM of say $10, and that’s another $100, before we look at how the offer has spread via social networks, social sharing sites, and other word-of-mouth routes. Equivalent CPM ads: $100. Say 25% of the T-shirt recipients are like me and have a blog. Then there’s the offline impact.
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