The Unfortunate Investment of Social Media (and its Consequences)
Techipedia: Tamar Weinberg
FEBRUARY 1, 2008
In comparison, here’s another anomaly (for its time). Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine.
100 
Let's personalize your content