Walking the Social Talk
Waxing UnLyrical
DECEMBER 6, 2010
You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. Its interesting that youre talking about trying to step away from the tools and go to more events. Kicking it up: step away from the tools. ROI rears its head.
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