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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Learn which bloggers might care about your customer. Investigate whether your product sells better by recommendation versus education, and use either wikis and widgets to help recommend, or videos and podcasts for education.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Do the folks at WordPress use Blogger to host their personal blogs? IT departments are increasingly being asked to implement wikis, blogs, social bookmarking, video-sharing, and dozens of other varieties of collaboration software – software they may know how to code, but often have no idea how to actually use.

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