Major Social Media Acquisitions: 3 Must-Reads
Firebelly
JULY 16, 2012
By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. Oracle Buys Involver to Boost Social Media Presence.
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