Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that. The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Why not Facebook, Instagram, or Twitter/X?
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