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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place.

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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

As an example, if you’re a business who predominantly focuses on IT infrastructure solutions but recently was involved in a tremendous Thanksgiving initiative through your local food bank, you certainly are within your right (and should) tell people about it. I created an additional account for people in that group.

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