Badge Brands Foursquare Virtual World 
Laurel Papworth
APRIL 26, 2011
So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. Or fear that the customer could do a better job of antimarketing the brand than the marketing department can do of marketing the brand. Humour and a strong sense of the brand identity can turn a negative into a positive.
Kikolani
NOVEMBER 29, 2010
Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Her blog, Brand You , covers personal branding, publicity, publishing, social media, and more. Follow her @ambercadabra on Twitter. Cori Padgett.
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