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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

But what happens when these teams need to work with one another, need to collaborate with each other? That’s not collaboration – that’s an approval chain. In other cases, one team works on something and then sends it on to the other team for a formal “chop.&#

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Who Owns Content Marketing?

Social Media Strategery

That has given me the chance to work with a really diverse group of really smart people who are experts in their field. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. Open dialogue gives way to back-channel alliance building.

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