article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. Most individual users choose a photo as their social media avatar, sometimes supplemented by a digital frame or filter. Link building.

List 145
article thumbnail

12 Tips for Creating Engaging Visual Content on Social Media

Hootsuite

By changing its look everyday, Google creates a reason to visit its landing page and use its search engine over others. If your Twitter, LinkedIn, or Facebook avatar is your logo, you may not need one in your cover banner, either. Yes, your visuals can and should be optimized for search engine optimization (SEO), too.