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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions. If a customer calls in to thank you personally, follow up with an appreciative email. Make their experience with you as sweet as possible. Sometimes it’s plain-old personal communication.

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How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Caveat: My father worked for Ford for 37 years, retiring as Vice President of Marketing worldwide, so I was raised in the automotive business. I hope one of these days soon we will see a blend of Ford-originated content and UGC together on a Ford-hosted site. I was such a car/Ford fan when growing up.