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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

Sadly, Astroturf didn’t.). Reward Systems. Take the time to ask people how they’d like to be recognized for their work, and set up systems that allow management to respond accordingly. Their energy drink, Whoopass , has a bottle design created entirely by employees, not by professional package designers or promotions experts.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

See “Astroturfing&# above for more. Its a cool system we think for sharing information and compensation. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Shills are often employed by confidence artists. The term plant is also used.