The Metaverse: What it is and why it matters for brands
Sprout Social
JULY 14, 2022
The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Virtual worlds created by metaverse users (e.g., In short, web3 is the decentralized internet.
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