Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One
Social Media Strategery
DECEMBER 18, 2012
Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies. Embrace the LOLCats.
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