Laurel Papworth

OCTOBER 17, 2022

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. Other brands not so much.

Sports 64

Sports Virtual World Team Collaboration 64

Sprout Social

APRIL 10, 2023

” The Ordinary’s identity is in stark contrast to competing skincare brands. Comparing their audience to Liquid Death’s is apples and oranges, though. These are even showcased by the company’s employees in their LinkedIn avatars. Contrast this with the branding of a company like Essentia Water.

Brands 122

Brands Handbook Company Examples 122

Laurel Papworth

MAY 13, 2023

While the role of CEO is wide and varied from thought leadership in an industry to expansion to joint ventures to pivots and positioning, how will AI compete in a competitive Divine Masculine field? Maybe Apple employees felt the same way about Steve Jobs, and possibly Twitter employees once upon a time, about Elon Musk.

Apparel 52

Apparel Energy Construction Groups 52