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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Responding — Participating in discussions about your brand on the web in an effort to improve your reputation and increase visibility. Inviting — Building social media applications, such as blogs, wikis, bookmarks, to interact with your audience. I think as web 2.0 Be genuine in all your communications 5.