2015 Analytics Collaboration Paid Search 
Webbiquity SMM
FEBRUARY 10, 2015
01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Only 20% of CMOs use social networks to engage and collaborate with customers. One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads.
Sprout Social
NOVEMBER 8, 2016
They saw this opportunity to grow by using social collaboration tools to respond to incoming messages faster and more efficiently. In fact, Facebook video posts per person increased by 75% in 2015. Sprout’s Facebook demographic reports can help paid search, advertising and social media marketing teams hone in on their core audience.
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