2014 Atlassian Authentication Conversation 
Rebekah Radice
NOVEMBER 1, 2016
Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. People connect with companies that show they aren’t afraid to be authentic. You’ve become an active participant in the conversation.
Rebekah Radice
NOVEMBER 1, 2016
Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. People connect with companies that show they aren’t afraid to be authentic. You’ve become an active participant in the conversation.
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