article thumbnail

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. It gets a little bit more difficult when you get into something like health care. It’s their 12th annual trust and credibility survey. Taulbee: It could happen.