2007 Comparison Retail Social Networking 
The Way of the Web
JANUARY 21, 2013
Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. Can the gap be closed?
The Way of the Web
JANUARY 21, 2013
Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search. Can the gap be closed?
Expert insights. Personalized for you.
49 
Let's personalize your content