Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

FEBRUARY 8, 2012

It’s the stuff I’ve always wanted to write, and it’s the stuff I talk about when I speak at conferences and I blog about. They weren’t sure people would want to buy a book about community management. Jay: I like that quote, “You can’t schedule community.” How was it writing it?

Communities 122

Communities Activities Conference Conversation 122