Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask. Why or why not?

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. LD: We formally embarked on our social journey back in 2007. Turns out it was a timely ask. Why or why not?

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Buzz Marketing for Technology

JULY 7, 2008

The answer is NOT always social media/community - that would be another warning sign if it was. They were very in sync and collaborative and having them there prevents a large “translation&# effort from what we learned and decided to the partners who will ultimately help them implement. December 2007. November 2007.

Communities 117

Communities Groups Groups Social Media 117