100 Personal Branding Tactics Using Social Media | chrisbrogan.com
Buzz Marketing for Technology
JUNE 27, 2008
If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. It comes back.
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