McDonald’s Pick and Pay: An Interesting Interactive Campaign
Mindjumpers
JUNE 7, 2011
Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet of McDonald’s. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry.
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