Social Media Doesn’t Make Sales – People Do
Janet Fouts
FEBRUARY 8, 2012
There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+ , the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale.
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