Will You Abandon Your Friends to Seek Real Relevance
Convince & Convert
NOVEMBER 1, 2011
You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Eventually, enough will be enough, but they seem to try and find other reasons for us to participate on that particular platform. They’ve got to be like, “What the hell is going on?” ” Brian: Right.
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