Instant Messaging Microblogging Tools Yammer 
Social Media Strategery
NOVEMBER 2, 2008
They issued memos to their users telling them that this collaborative tool that they’ve all been clamoring for is now available. Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. Then they waited.
Social Media Strategery
NOVEMBER 30, 2008
However, no matter how fantastic your material is, you’re not going to get far with any senior leader unless you have an understanding of these tools yourself. I won’t stop preaching that social media isn’t about the tools. I’m going to show them how the tools can make a difference in their day. The Whole. :
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