Instant Messaging Microblogging Report Yammer 
Social Media Strategery
NOVEMBER 2, 2008
Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses.
Social Media Strategery
NOVEMBER 30, 2008
Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. For example, Aberdeen recently published a report on Sales 2.0 brief summary: [link].
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