Guidelines Module NoFollow Syndication 
Adam Sherk
APRIL 3, 2013
However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. How do publishers ensure that sponsored content complies with Google’s guidelines? The modules typically include a link to the partner home page plus a few recent headlines.
Adam Sherk
MAY 14, 2013
RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.
Expert insights. Personalized for you.
260 
Let's personalize your content