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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Cost per click (CPC).

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

ROI: Return On Investment. ROI measures how much profit is delivered for given corporate initiatives. ROI is one of the most common ways businesses assess the success of campaigns and ventures. Resource: Learn how to track and improve your social media ROI. CPC: Cost Per Click. IM: Instant Messaging.